Sarasota firm MÜV rolls out medical marijuana lotions, creams, gels

Sarasota firm MÜV rolls out medical marijuana lotions, creams, gels


A Sarasota company whose co-founder and chief executive officer is Lakewood Ranch resident Michael Smullen and whose focus is medical cannabis, has released a new line of phytocannabinoid topical lotions, creams and gels that Florida residents can purchase online.

MüV, whose affiliate is Mullen’s Alternative Medical Enterprises LLC located off Fruitville Road, announced this week that its Sports Gel, Body Butter and Rosemary Mint Hydrating Lotion, are Florida friendly because all are made without THC, the ingredient in marijuana that causes psychoactive effects and is illegal in Florida.

The products without THC can be ordered at, MüV spokesman Todd Beckwith said Thursday,

“This is exciting news for us,” said Beckwith. “We will be introducing a significant portfolio of new p

roducts over the coming months.”

“I don’t have a reaction to that,” Beckwith said. “Our company position is one of compassion and community engagement and bringing pharmaceutical precision to the development of medical cannabis.”

Alternative Medical Enterprises, or AltMed, opened in Sarasota in 2014 hopeful of joining other medical marijuana hopefuls at a tim

e when Floridians were considering the 2014 Florida Right to Medical Marijuana Initiative.

It was defeated.

“So we flipped

our business model and began operations in Arizona,” Beckwith said.

Agronomy Innovations, AltMed’s affiliate in Coolidge, Arizona, is a

wholesale grower and manufacturer of medical cannabis products that are distributed to medical cannabis dispensaries throughout Arizona, where it is legal, Beckwith said. Its first harvest was in April.

The company’s first proprietary strain, Kayla’s Care, received first prize as the best CBD or non-THC marijuana, at the Arizona medical cannabis competition in July, Beckwith said.

Agronomy Innovations is coming out with several products only for Arizona customers, including a transdermal patch, a metered dose inhaler and a line of medical cannabis vapor pens, known as vape pens, Beckworth said.

AltMed hopes the 2016 Florida Medical Marijuana Legalization initiative, or Amendment 2, will pass on Nov. 8. If it does, the company will be positioned to shift gears and create new products.

“We are optimistic based on the polls and that medical cannabis is in 25 states,” Beckwith said. “We think the voters will vote for compassion and the choice to allow.”

A “yes” vote will support legalizing medical marijuana for individuals with debilitating diseases as determined by a licensed doctor. The diseases include cancer, epilepsy, glaucoma, HIV, AIDS, post-traumatic stress disorder, amyotrophic lateral sclerosis, Crohn’s, Parkinson’s and multiple sclerosis.

A “no” vote will keep the states’ current limited medical marijuana program in place.

It will take 60 percent of those voting for the amendment to pass. In 2014, the initiative got 57.62 percent.

Although MüV makes no claims as to what the products for Florida will do, others have said products with cannabidiol, which is a compound derived from marijuana without THC, has analgesic, anti-inflammatory and calming properties.

The products are not approved by the U.S. Food and Drug Administration.

“The sports gel is intended to be used for the aches and pains of someone active,” Beckwith said. “Body Butter is used to help soothe sore joints and feet and limbs.”

Richard Dymond: 941-745-7072, @RichardDymond

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